TIP & CASH evolves into ADMIRAL BET:
An innovative new sports betting experience
The ADMIRAL BET team, part of the NOVOMATIC Romania Group, is launching a new vision in the world of sports betting through the transition process from TIP & CASH to ADMIRAL BET. The rebranding decision represents a natural evolution of the company’s expertise and values, built on a solid foundation of over nine years of activity on the Romanian market. With a mature business that has demonstrated its success, the brand of sports betting agencies now becomes even more resonant: ADMIRAL BET enjoys the recognition that the ADMIRAL brand has consolidated on the Romanian gambling market for over three decades.
The new identity reflects passion for sports, commitment to customer betting experience and professionalism in partner relations. As part of the NOVOMATIC Group, ADMIRAL BET aimed to strengthen its position on the Romanian sports betting market, with innovations and complete solutions for all betting enthusiasts.
Valentin – Adrian Georgescu, CEO of NOVOMATIC Romania, emphasized the importance of this transition, stating: “ADMIRAL BET is the result of the efforts and dedication of our team. We are committed to bringing a new sports betting experience to our loyal customers, but also to those who will have the pleasure of discovering us along the way. This transition reflects the continued evolution of our team towards providing superior service tailored to the market.”
ADMIRAL BET aims to be a reliable partner for customers, guaranteeing that this transition will not affect the players’ experience, but on the contrary, will improve it as the process unfolds. By means of intuitive terminals and other surprising novelties, ADMIRAL BET becomes a modern and transparent destination for bettors throughout the country. They can still enjoy more than 350 own and partner agencies where they can find their favorite products and services.
ADMIRAL BET is not just a name change, but a guarantee of quality, professionalism and the constant desire to offer the highest quality services. We will continue to be the trusted partners of customers throughout the country, offering them a unified, complex, modern, transparent and captivating experience in the world of sports betting,” said Valentin – Adrian Georgescu, CEO of NOVOMATIC Romania.
The ADMIRAL BET brand was officially presented in Romania, for the first time, at the NOVOMATIC Romania stand at the Entertainment Arena Expo in September 2023, the most important exhibition in the Romanian gambling industry.
For additional information and details about the news and ADMIRAL BET partnership offers, please contact: cbalasa@admiralromania.ro.